PR025 – Promotion Police featuring Grammar Girl

What do you do if someone promotes your podcast but you don’t necessarily agree with their content? Do you care? Is there such a thing as “bad press?”

At any time, someone can share your content with their own audience be it a simple word-of-mouth mention or sharing your logo, content, or promo. But what if your personal beliefs or brand don’t align with theirs? Do you worry that you’ll be seen as associated with their brand or is any promo, good promo?

Watch +Ray Ortega, +David Jackson +Daniel J. Lewis +Mignon Fogarty and +John Wilkerson discuss the topic of podcast promotion and whether or not you feel it’s necessary to “police” your brand.